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- BIS standards for poultry feed assure consistency with feed quality and safety.
- Poultry companies in India must comply with IS 1374:2007 and ISI certification.
- Standards include base raw materials, processing, labeling, contaminants, and packaging.
- Adhering to BIS norms provides customers with peace-of-mind knowing it is regulatory compliant.
- Assuming BIS standards allows for competitive advantage and longevity in feed performance.
Introduction
Earlier this year, a reputable poultry integrator from Coimbatore consulted us about an unusual situation: their birds were showing inconsistent growth and poor feed efficiency, despite a high price point and reputable suppliers. Their technical team had worked with several feed companies in six months. What was missing? BIS for Poultry Feed.
When we evaluated their supply chain, we found that none of their feed lots were ISI Marked, and none of them met the safety limits of IS 1374:2007. Their feed ingredients had no verifiable lab support – one sample had aflatoxin three times above safe levels. For an industry where feed expenses are over 70% of all input costs, that was like filling a tractor with contaminated diesel.
From independent poultry farmers in Punjab, to hatchery operations in Tamil Nadu, unclear information regarding the BIS ISI Mark for Poultry Feeds routinely produces poor bird performance, unexplainable health issues, and lost incomes. However, when farmers make the transition to BIS poultry feeds, the difference is observable – better flock health, lower mortality, feed conversion efficiencies, and predictable outputs.
What Are BIS Standards for Poultry Feed?
Regulation Behind the Feeds
The Bureau of Indian Standards (BIS) issues specifications under IS 1374:2007, detailing nutrient composition, contaminant thresholds, packaging, and labeling. ISI Marked poultry feeds guarantee compliance, ensuring:
- Accurate protein, energy, vitamins, minerals
- Safety from toxins, pathogens, heavy metals
- Quality control and traceability
Why BIS ISI Mark For Poultry Feeds Matters
1. Nutritional Accuracy
Analogy: Just as a precise engine tune‑up ensures car efficiency, BIS‑approved feeds align protein and amino‑acid levels for optimal growth and egg‑laying.
2. Feed Safety
ISI‑Marked feeds are tested for aflatoxin, lead, contaminants—vital for long‑term flock health and consumer safety.
3. Legal Confidence & Market Access
Products with ISI certification are legally defensible and gain better market trust, making it easier for feed manufacturers and retailers in the poultry sector.
What is IS 1374:2007 ?
IS 1374:2007 is a Bureau of Indian Standards (BIS) specification defining quality standards for poultry feed in India. Titled Poultry Feeds – Specification, the standard requires poultry feed manufacturers to adhere to certain nutritional safety standards developed to ensure the health and production of poultry.
Under this specification, the feed must conform to standards for protein levels, energy value, vitamins, minerals and other significant nutrients. The BIS specification for poultry feeds is important to ensure consistency of quality and protect poultry farmer’s interests. Products meeting the requirements of IS 1374:2007 are permitted to use the BIS ISI Mark for Poultry Feeds, demonstrating compliance with Indian Standards. The ISI Mark for Poultry Feeds provides assurance to buyers and regulators that the feed is safe, hygienic, and does not compromise nutrition for their poultry. Better poultry health, in turn, supports sustainable livestock production.
How to Recognise BIS‑Certified Poultry Feed
- Look for the ISI Mark and license number prominently.
- Check the label: IS 1374:2007 reference, ingredient list, contact address.
- Reach out to manufacturers for test-report certificates from BIS‑accredited labs.
Testing Protocols under BIS Standards for Poultry Feed
As per the BIS standards for poultry feed, rigorous quality control testing is mandatory to ensure nutritional consistency and animal safety. All specified parameters must be verified using methods defined by the IS 1374:2007 standard. This not only ensures compliance but also safeguards end-users from substandard formulations.
The following key parameters must be tested:
- Vitamin E – Crucial for immune function and reproductive health
- Vitamin D3 – Supports calcium metabolism and skeletal strength in poultry
- Aflatoxin B – A highly toxic contaminant; BIS limits this to safe thresholds
- Metabolizable Energy (ME) – Determines the usable energy available from feed
- Methionine Content – Essential amino acid for growth and feather development
- Lysine Content – A critical protein component for muscle growth and egg production
- Phosphorus – A core mineral for bone health and metabolic efficiency
Testing must be conducted in BIS-approved laboratories or through in-house labs accredited as per national norms. Routine sampling across production batches forms the backbone of a compliant feed manufacturing process under the BIS ISI Mark for Poultry Feeds.
BIS Standards for Poultry Feed in Foreign Markets
BIS Standards for Poultry Feed have been developed by the BIS to ensure that poultry feed complies with both the requirements mandated by the Bureau, and also the adequacy specification limits – quality and safety standards that poultry feed should meet. Even though the BIS Standards for Poultry Feed are primarily intended for use in India, they are starting to be acknowledged and referenced in foreign markets due to the comprehensive nature of the guidance. The ISI Mark for Poultry Feeds, under BIS, is a quality mark that indicates that a poultry feed product has met the standards set by BIS.
For exporters of Poultry Feed, complying with BIS Standards for Poultry Feed may improve credibility and acceptance by foreign markets that are motivated by feed quality, nutritional adequacy, and safety as it relates to poultry health. The BIS ISI Mark for Poultry Feeds indicates that feed is compliant with a specific nutrient composition, compliant with a defined contamination control process, and, compliant with specific manufacturing practices.
A number of countries that import Indian poultry feed products, accept the ISI certification as a welcome assurance of meat product consistency and safety. As such, complying with BIS Standards for Poultry Feed and obtaining the ISI Mark for Poultry Feeds would promote international trade opportunities and facilitate trustworthy relationships with buyers in foreign markets
Benefits for Farmers & Brands
Farmer Perspective
- Flock performance stability: faster growth, higher egg yield
- Reduced vet visits due to healthier nutrition
- Peace of mind over feed safety and consistency
Brand Perspective
- Credible differentiation among retailers
- Easier regulatory approval for exports
- Positive brand image via consumer trust
Certified Feed Wins Farmer Confidence
A feed mill in Madhya Pradesh launched ISI‑certified starter mash. Within two months, poultry farms reported 5% lower feed conversion ratios. One owner commented:
“Home trials showed healthier chicks and fewer losses—consumers too noticed better egg‑size.”
Sales grew 22% in a quarter due to trust in the ISI Mark.
Implementing BIS Standards: A Step‑By‑Step Guide
- Understand IS 1374:2007 requirements—engage a consultant or feed expert
- Formulate feed via quality inputs. Use nutrient‑balanced raw materials
- Set up quality checks—measure moisture, protein, contamination
- Apply for BIS license—submit lab results & documentation
- Undergo surveillance audits—BIS visits annually to renew license
- Maintain traceability—batch‑wise records, clear labels, testing logs
Packing and Marking – Complying with IS 1374:2007
Conformance to IS 1374:2007 extends beyond nutrient formulation—it also governs how the feed is packed, stored, and labeled. The BIS mandates that feed must be packed in clean, moisture-resistant, and structurally sound materials such as:
- Plain or polyethylene-lined jute bags
- Laminated paper bags designed to preserve freshness and avoid contamination
Each bag must be machine stitched at the mouth to prevent spillage or exposure during transit. Most importantly, every package must display clear markings that include:
- Product name and type
- Net weight and batch number
- Date of manufacture
- Nutritional content
- IS 1374:2007 reference and ISI certification mark, if licensed
When a product fully complies with BIS standards for poultry feed, the manufacturer is eligible to apply for the prestigious ISI Mark for Poultry Feeds—a recognized symbol of trust and quality.
Conclusion
In summary, the standards for poultry feeds from the BIS are not simply bureaucratic hurdles. They are enforceable, actionable quality tools that can truly change poultry operations. By adhering to IS 1374:2007, feed manufacturers can deliver a minimum level of quality and guarantees for nutrients, safety and performance.
When the BIS ISI mark is present on poultry feeds, it affords protection to the farmer and commercial buyer against contamination, underperformance and regulatory hassle. From source traceability to guaranteed nutritional values, the ISI Mark for Poultry Feeds sets a level of reliability in a marketplace that can be ambiguous or unregulated.
It doesn’t really matter whether your farm is a small layer shed or you run a pan-India broiler integrator network. You profitability is linked directly to the quality of your feeds. While lower quality feeds may save on short-term expenses, they can increase mortality, delaying weight gain and potentially disappointing customers over the longer run.
That is why many producers are beginning to source from BIS compliant suppliers. The BIS ISI mark for Poultry Feeds is becoming a brand equity asset being advertized by retailers and sought by consumers.
If you are a feed manufacturer, you should become licensed under IS 1374:2007 in order to give your product legal strength and industry legitimacy.
If you are a farmer or feed buyer, by choosing only BIS ISI Marked for Feeds you can give your birds a fighting chance at their performance potential.
Frequently Asked Questions
What is BIS standard IS 1374:2007?
It’s the national specification for poultry feed quality, covering nutrient levels, contaminants, packing, and labeling requirements—all feeding types under one standard.
How does an ISI Mark differ from non‑certified feed?
ISI‑Marks mean verified testing and compliance. Non‑ISI may not meet nutrient guarantees or might be untested for safety risks like aflatoxin.
Does using IS‑certified feed increase costs?
Slightly—maybe ₹500‑1000/ton more—but decreased vet costs and improved production often recover the difference within weeks.
Can small feed mills get BIS certification?
Yes. BIS supports small units with simplified norms, capacity building, plus third‑party test labs accredited by NABL.
How often are BIS surveillance checks?
Annually, or after significant formula changes or raw material suppliers.
What if a feed mill loses its BIS license?
You must remove ISI Mark immediately. Selling without it is penal under the BIS Act and misleads buyers.
Do poultry farm brands need to check ISI Marks?
Definitely—it ensures feed purchased consistently meets performance expectations.
Can ISI Marked feed be exported?
Export markets recognise BIS, and the ISI Mark often simplifies overseas approvals for feed consignments.
Does the BIS standard cover medicated feed?
IS 1374:2007 covers general feed. Medicated types follow additional drug‑regulatory rules; still, nutrient and safety aspects under BIS apply.
How does BIS compare globally?
BIS aligns with Codex and EU feed safety norms. Using ISI Marked feed readies poultry producers for export compliance.
